Marketing Specialist

Marketing Specialist

Job Description: Accelerated Technology Laboratories, Inc. is looking for a seasoned professional to fill the role of Marketing Specialist. The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our firm. Position typically requires overnight travel 15% to 20% of the time. Educational requirements: The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree in Media, Marketing, Advertising, or a business related field or equivalent degree in a field of study related to the job.

Primary Responsibilities include:

• Develop marketing strategies for projects, including company websites and social media
• Work closely with the sales team on program development and implementation
• Create and execute lead generation programs
• Analyze data to determine campaign efficiency
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines
• Develop and communicate marketing plans, campaign results and project recommendations to senior management team